CXO MovesAI Leadership & Strategy
Brad Burke Joins MSL U.S. as Chief Media Officer
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Brad Burke has joined MSL U.S. as Chief Media Officer, becoming the agency’s first executive to hold the role.
As AI continues reshaping how information is surfaced, cited, and discovered, Brad’s appointment reflects the growing importance of earned media in building brand authority, trust, and influence. Known for his strategic approach to communications, he emphasized that earned media drives meaningful business impact when paired with strong talent, clear vision, and the right technology.
His appointment comes at a time when brands are increasingly integrating media strategy, reputation management, and AI-era visibility into broader business and marketing transformation initiatives.
Brad’s appointment reflects the growing importance of earned media leadership as communications strategies become more integrated with digital visibility, authority building, and AI-era brand trust.
About MSL U.S.:
MSL U.S. is a global public relations and communications agency focused on brand reputation, media strategy, storytelling, influence, and integrated communications solutions.
About Brad Burke:
Brad Burke is a communications and media strategy executive with expertise across earned media, brand influence, strategic communications, and integrated media leadership.