Apuarv Sethi Elevated to Chief Marketing Officer at Razorpay

Razorpay has elevated Apuarv Sethi to Chief Marketing Officer, reinforcing the company’s focus on brand growth, customer engagement, and digital payments innovation.

 

Apuarv brings more than two decades of experience across ecommerce, fintech, digital transformation, and brand strategy. Over the years, he has played leadership roles spanning go-to-market strategy, integrated marketing, communications, and growth initiatives across the technology and consumer ecosystem.

 

Prior to this elevation, Apuarv led several key brand, PR, and social media initiatives at Razorpay, helping strengthen the company’s market visibility and positioning within India’s rapidly evolving fintech landscape.

 

His career also includes leadership experience at Flipkart, where he contributed to large-scale marketing and growth initiatives during a transformative period for India’s ecommerce sector.

 

In his new role as CMO, Sethi will lead Razorpay’s global brand strategy and SME growth initiatives as the company continues expanding its presence across digital payments, business banking, and financial technology solutions.

 

The appointment reflects the growing importance of integrated marketing leadership within fintech companies as competition intensifies across digital payments, embedded finance, and business services ecosystems.

 

As fintech platforms increasingly focus on customer trust, ecosystem expansion, and long-term brand differentiation, marketing leadership is becoming central to driving both adoption and business growth.

 

About Razorpay:

Razorpay provides digital payments, banking, and financial technology solutions for businesses across India. The company offers payment infrastructure, banking services, payroll solutions, and financial products designed to support businesses of all sizes.

 

About Apuarv Sethi:

Apuarv Sethi is a marketing and brand leadership executive with experience across fintech, ecommerce, digital transformation, communications, and go-to-market strategy. His work has focused on building brands, scaling customer engagement initiatives, and driving growth across technology-led businesses.