CXO MovesAI Leadership & Strategy
Andrea Cruz Appointed VP of Media Strategy, B2B at Monks
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Monks has appointed Andrea Cruz as Vice President of Media Strategy, B2B, adding experienced leadership across integrated media planning and business-focused marketing strategy.
In the role, Cruz will contribute to Monks’ growing focus on helping B2B brands navigate increasingly complex media ecosystems through connected strategy, performance marketing, and customer engagement initiatives.
Her appointment reflects the broader evolution happening across B2B marketing, where organizations are placing greater emphasis on data-driven media planning, measurable business outcomes, and integrated digital experiences.
Cruz shared that her first day at Monks highlighted the company’s collaborative culture and strong talent ecosystem, reinforcing the agency’s reputation for combining creativity, technology, and strategic marketing capabilities.
The move also aligns with increasing demand for specialized B2B media leadership as brands continue investing in account-based marketing, digital transformation, and multi-channel engagement strategies.
About Monks:
Monks is a global digital-first marketing and technology company providing services across creative, media, data, production, commerce, and technology solutions. The company works with brands worldwide to deliver integrated marketing experiences powered by creativity, AI, and digital innovation.