Alain Hobeika Joins Merkle as Associate Director in Dubai

Alain Hobeika has joined Merkle as Associate Director in Dubai, marking a new chapter in his professional journey.

Sharing the announcement, Alain expressed excitement about the opportunity to contribute toward impactful digital transformation, innovation, and customer experience initiatives within the organization.

The appointment comes as businesses across industries continue accelerating investments in digital engagement, AI-enabled customer experiences, data-driven marketing, and enterprise transformation strategies.

As organizations increasingly prioritize connected customer journeys and scalable digital ecosystems, leadership across transformation and customer experience functions continues becoming central to long-term business growth.

Merkle has continued expanding its capabilities across customer experience management, digital transformation, analytics, commerce, and performance marketing, supporting brands through evolving digital and consumer landscapes.

Alain’s move also reflects the continued momentum of the Middle East’s digital economy, where organizations across sectors are rapidly investing in innovation, technology modernization, and customer-centric business strategies.

 

About Merkle:
Merkle is a customer experience management and digital transformation company specializing in data-driven marketing, analytics, commerce, CRM, and digital customer engagement solutions.

About Alain Hobeika:
Alain Hobeika is a digital transformation and customer experience professional with experience across innovation, enterprise strategy, and digital engagement initiatives.