CXO MovesAI Leadership & Strategy

Abid Chaudhry Takes on Senior Director of AI Strategy Role at ServiceNow

By Ash Kate
Abid Chaudhry Takes on Senior Director of AI Strategy Role at ServiceNow

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ServiceNow has expanded Abid Chaudhry's responsibilities with his move into the role of Senior Director of AI Strategy for Global Product and Solutions Marketing.

In his new mandate, Abid will focus on rethinking how enterprise product marketing operates across field and internal audiences, with an emphasis on AI-native capabilities, agentic systems, and faster go-to-market execution.

Building an AI-Native Product Marketing Function

Abid's new role goes beyond traditional product marketing responsibilities.

He will focus on building systems that can help product and solutions marketing teams move from delivering market insights and industry perspectives to using AI and agentic capabilities to accelerate GTM activities.

A key part of the mandate will also be helping ServiceNow's Product and Solutions Marketing organization develop the AI capabilities needed to operate as an AI-native marketing function.

Reimagining Enterprise GTM

The shift reflects a broader change taking place across enterprise marketing organizations as AI moves from an individual productivity tool toward an operating layer for go-to-market teams.

For Abid, the opportunity is to apply that shift directly to product marketing by developing agentic systems that can support teams and accelerate pipeline generation at the pace of AI.

His focus will span both the technology and the people required to make that transition work effectively.

Looking Ahead

Abid thanked Sean Regan and Juergen Lindner for their support in making the new role possible.

His expanded mandate comes as ServiceNow continues to position AI and intelligent automation at the center of its enterprise technology strategy, creating an opportunity to rethink how its global product and solutions marketing organization operates.

The role puts AI strategy directly at the intersection of product marketing, GTM execution, and organizational capability building.


About ServiceNow

ServiceNow is an enterprise technology company that provides a cloud-based platform for digital workflows, helping organizations automate processes across IT, customer service, employee experience, security, and other business functions. The company has increasingly expanded its focus on AI and intelligent automation across its platform.