Premier League has appointed Abhinav Sharma as Head of Marketing & Events, reinforcing the organization’s focus on fan engagement, global brand expansion, and large-scale sports experiences.

In his new role, Abhinav will focus on strengthening audience engagement strategies, leading marketing campaigns, and enhancing fan experiences across key international markets. His responsibilities will also include supporting event initiatives designed to deepen the Premier League’s connection with global audiences and partners.

The appointment comes as sports organizations continue investing heavily in marketing innovation, digital fan engagement, and experiential initiatives to strengthen global brand loyalty and audience participation across platforms and live environments.

Abhinav brings experience across marketing strategy, brand engagement, and event management, joining the Premier League at a time when sports properties are increasingly expanding their focus beyond broadcast audiences toward immersive and community-driven experiences.

The move also reflects the Premier League’s continued emphasis on strengthening its international brand presence as competition for global sports audiences intensifies across digital media, streaming platforms, and live event ecosystems.

 

About Premier League:

Premier League is one of the world’s most recognized football leagues, featuring clubs from across England and attracting global audiences through broadcast, digital, and live sports experiences. The league operates across international markets with a strong focus on fan engagement, commercial partnerships, and sports entertainment innovation.

 

About Abhinav Sharma:

Abhinav Sharma is a marketing and events professional with experience across brand strategy, audience engagement, and large-scale event management. His work has focused on strengthening brand visibility and delivering high-impact fan experiences across sports and entertainment environments.