Aasif Malbari Elevated to Managing Director and CEO at Godrej Consumer Products

Godrej Consumer Products Limited (GCPL) has elevated Aasif Malbari to Managing Director and Chief Executive Officer, expanding his leadership mandate as the company looks to strengthen performance across its core businesses and accelerate growth in emerging categories.

Sharing the appointment on LinkedIn, Aasif said he was grateful to the board and leadership for the opportunity and highlighted the company's focus on performance, innovation, and growth across both Indian and international markets.

Expanding the Growth Mandate

As Managing Director and CEO, Aasif will lead GCPL's broader business strategy, with a focus on improving performance in its core portfolio while accelerating expansion into new categories.

His mandate spans both India and international markets, requiring the company to balance execution across established businesses with the identification and development of new growth opportunities.

The appointment comes as consumer companies increasingly navigate changing customer expectations, evolving categories, and the need to build stronger growth platforms across markets.

Building on GCPL's Next Phase

Aasif highlighted GCPL's long-standing focus on trust, innovation, and boldness, while emphasizing the team's ambition to become a "decisive outperformer."

His expanded role will place greater focus on translating that ambition into business performance, strengthening the company's core operations while creating momentum in newer categories.

Looking Ahead

With Aasif taking on the MD and CEO role, GCPL is strengthening its leadership at a time when consumer businesses are balancing portfolio expansion, market execution, and changing consumer demand.

His focus will be on working with the leadership team and broader organization to deliver stronger performance and build the next phase of growth across India and international markets.

About Godrej Consumer Products

Godrej Consumer Products Limited is a leading consumer goods company with businesses spanning household insecticides, personal care, and other consumer categories across India and international markets.