Nooks Secures $500 Million from General Catalyst to Expand Its AI Revenue Platform

A $500 Million Commitment to Accelerate AI-Powered Sales

Nooks has secured a $500 million growth capital commitment from General Catalyst’s Customer Value Fund (CVF), marking a significant step in the company’s expansion of AI-powered sales technology.

Announced on November 4, 2026, the commitment is designed to support product development, sales and marketing expansion, and the company’s push into enterprise and international markets.

Unlike a conventional equity investment, General Catalyst’s Customer Value Fund provides non-dilutive growth capital and receives a share of the returns generated by the capital it helps deploy. The specific financial terms have not been disclosed.

The commitment reflects Nooks’ reported growth and customer traction. The company says it is growing approximately three times year over year, serves more than 2,000 businesses and has achieved 135% net revenue retention.

From AI Dialling to the Full Revenue Lifecycle

Founded by Dan Lee, Rohan Suri and Nikhil Cheerla, Nooks has evolved through several product directions since its beginnings in 2020. The company initially developed a virtual classroom before shifting to a virtual office, then a virtual sales room and eventually an AI-powered dialler.

That evolution has led to a broader ambition: building an AI platform that supports sales teams across the entire revenue lifecycle, rather than focusing on outbound prospecting alone.

The newly introduced Nooks Revenue Agent Platform brings human sellers and AI agents together across activities ranging from identifying prospects and generating pipeline to managing deals, expanding accounts and retaining customers.

Its current portfolio includes Deal, Outbound, Expansion and Coaching Agents, with Inbound Agents planned for the first quarter of 2027.

The platform is built around shared account context and learning from sales outcomes. Nooks says its agents draw on more than one billion real sales interactions and use feedback from calls, emails and deal progression to improve their execution.

Introducing Node, an Always-On AI Assistant for Sales

Alongside the funding announcement, Nooks introduced Node, an AI personal assistant designed to work continuously alongside sales representatives.

Rather than waiting for instructions to complete individual tasks, Node is designed to monitor sales activity, identify risks and opportunities, and proactively recommend or prepare actions to move deals forward.

Its initial focus is deal management. It can track commitments made during customer conversations, prepare follow-ups, flag disengaged stakeholders and identify opportunities that may need attention. Sales representatives retain approval over communications before they are sent.

Nooks describes the product as an assistant that helps account executives spend less time on administrative work and more time building customer relationships and advancing opportunities.

Node is expected to become generally available in early 2027, with early access registration open ahead of its wider release. Nooks says early users have reported productivity improvements of up to 80%, including approximately two hours saved per day.

Extending AI Agents into Deal Management

Nooks is also introducing Deal Agents to help account executives manage their pipelines and improve deal execution.

The offering includes capabilities such as conversation intelligence and forecasting, extending the platform beyond outbound sales activity into the work of managing active opportunities and closing business.

The broader strategy is to give sales teams a connected set of AI agents that can operate with persistent context across customer interactions and different stages of the revenue process.

For Nooks, this represents a shift from providing individual sales automation tools to building an integrated platform where human sellers and AI agents work together.

Scaling the Next Phase of Growth

Nooks says it now serves more than 2,000 companies, including AI-native businesses such as Cursor and Notion, alongside enterprises such as Toast and ServiceTitan. The company also reports threefold year-over-year growth.

The new capital will support further product launches, enterprise expansion and international growth. Nooks is hiring across engineering, research, product, design and go-to-market functions, with more than 100 open roles listed by the company.

For Dan Lee and the founding team, the opportunity extends beyond automating individual sales tasks. Their ambition is to reshape how revenue teams operate as AI agents become more capable of managing complex, ongoing workflows.

The latest announcement places Nooks among the companies seeking to bring AI agents into the core of business operations, with sales emerging as a major frontier for adoption.

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About Nooks

Nooks is an AI technology company building a Revenue Agent Platform that brings human sellers and AI agents together across the revenue lifecycle. Founded in 2020, the company develops tools for prospecting, sales engagement, deal management and revenue operations. Nooks serves more than 2,000 companies and is backed by investors including General Catalyst, Kleiner Perkins and Lachy Groom.

Source: Nooks official announcement