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Dabur Collaborates with Accenture to Accelerate AI-Led Reinvention
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Dabur India Limited is collaborating with Accenture on a multi-year initiative aimed at accelerating AI adoption, strengthening enterprise data capabilities and building a more agile, AI-enabled digital enterprise.
The collaboration builds on Dabur's ongoing investments in cloud and digital core modernization. The companies will focus on creating a scalable data foundation that can support AI-driven decision-making and new opportunities for profitable growth.
Building a Unified Data Foundation
A key part of the initiative will be the development of a centralized data lake that brings together internal and external datasets, including structured and unstructured information.
The foundation is intended to create more standardized, automated and trusted data flows across Dabur, giving business teams a stronger base for analytics and AI applications.
Dabur will also deploy control towers and digital dashboards to provide real-time visibility into key performance indicators, helping leadership teams monitor business performance and respond more quickly to changing market conditions.
Embedding AI Across the Enterprise
The collaboration will use advanced analytics and AI to identify opportunities for revenue growth and cost optimization while improving supply chain responsiveness and visibility across finance, procurement, marketing and sales.
Dabur also plans to introduce generative AI-powered conversational interfaces and assistants, allowing business users to query data, access insights and make data-driven decisions more efficiently.
Focus on Business Outcomes
The initiative will prioritize high-impact use cases focused on value realization, spend optimization and EBITDA margin expansion.
Beyond technology deployment, Accenture will support Dabur in rethinking talent, operating models and governance frameworks needed to sustain AI-led transformation at scale.
Manas Mehra, Global Chief Information Officer at Dabur India, said the company's AI strategy is focused on enabling faster and more informed decisions while building strong data foundations and governance.
Extending Dabur's Digital Transformation
The partnership extends a multi-year digital transformation journey between Dabur and Accenture, with the latest initiative focused on moving from digital modernization toward broader AI-led reinvention.
For Dabur, the collaboration is designed to strengthen demand sensing, improve operational responsiveness and embed intelligence more deeply across the enterprise as consumer expectations and market conditions continue to evolve.
About Dabur India
Dabur India Limited is one of India's leading FMCG companies, with a portfolio spanning consumer health, personal care, home care and food products. The company's products reach 8 out of every 10 Indian households, with brands including Dabur Amla, Dabur Red Toothpaste, Real and Vatika.
About Accenture
Accenture is a global professional services company focused on digital transformation, technology, data and AI. The company works with enterprises across industries on digital core modernization and AI-led reinvention.