Sendoso Acquires Merch.com to Complete End-to-End Gifting Supply Chain

Sendoso has acquired Merch.com as part of its strategy to build a fully integrated end-to-end gifting and merchandise supply chain ecosystem for modern B2B engagement.

According to company statements, the acquisition enables Sendoso to extend its capabilities across:

• sourcing
• production
• branded merchandise
• warehousing
• fulfillment
• and delivery operations

while creating a more vertically integrated infrastructure model for enterprise gifting and direct mail programs.

Merch.com brings supply chain technology focused on AI-optimized fulfillment routing, print-on-demand production, and a distributed network of global manufacturing partners. Sendoso noted that the integration helps strengthen operational efficiency, delivery speed, and scalability for enterprise customers running gifting and engagement campaigns globally.

The acquisition also reflects Sendoso’s continued expansion strategy following earlier acquisitions including Postal and Alyce as the company builds a broader ecosystem around gifting, customer engagement, and revenue orchestration technologies.

Experience-Led B2B Engagement Continues Growing

The B2B marketing landscape is increasingly shifting toward:

• experience-led engagement
• personalized outreach
• hybrid digital and physical campaigns
• and AI-enhanced customer interactions

Organizations are investing more heavily in platforms capable of combining:

• intent data
• automation
• gifting
• direct mail
• and customer experience orchestration

to help sales and marketing teams stand out in increasingly saturated digital environments.

Corporate gifting and branded merchandise platforms are also becoming more integrated into broader revenue operations strategies as companies look to improve engagement quality, accelerate deal cycles, and strengthen customer relationships.

Vertical Integration Becoming Increasingly Strategic

The acquisition highlights a broader trend across martech and revenue technology ecosystems where companies are increasingly pursuing vertically integrated operational models to improve:

• fulfillment efficiency
• cost optimization
• delivery reliability
• and customer experience consistency

As enterprise demand grows for scalable and globally coordinated gifting programs, ownership across the supply chain is becoming a larger competitive differentiator within the B2B engagement market.

Sendoso stated that the combined infrastructure will allow organizations to move from ideation and branding through fulfillment and ROI tracking within a unified ecosystem.

 

About Sendoso:

Sendoso is a gifting and direct mail platform focused on helping revenue teams improve customer engagement, account-based marketing, and pipeline acceleration through personalized sending experiences.

 

About Merch.com:

Merch.com is a branded merchandise and fulfillment platform specializing in print-on-demand production, AI-driven fulfillment routing, and global merchandise supply chain operations.

 

Source and Credits: Sendoso