Steve Metz joins Paramount as EVP, Ad Tech Data Science

Paramount has appointed Steve Metz as Executive Vice President, Ad Tech Data Science, adding data and analytics leadership to its advertising technology organization.

Steve brings experience across data, analytics and advertising and will focus on applying data science, decision science and AI to Paramount’s advertising business.

His appointment comes as Paramount continues to advance its AdTech transformation and looks to make greater use of its first-party data.

Expanding the role of data in advertising

In his new role, Steve will work across several areas of Paramount’s advertising technology ecosystem, including identity, audience intelligence, measurement and optimization.

The focus is on turning the company's first-party data into capabilities that can support smarter advertising products and improve outcomes for advertisers.

As media companies continue to build their own data and technology capabilities, the ability to connect audience understanding with measurement and optimization has become increasingly important.

Applying data science and AI

Steve will also bring data science and AI into Paramount’s broader advertising technology strategy.

He described his mandate as helping turn the technology vision established by Paramount leadership into practical capabilities through data science, decision science and AI.

This positions his role beyond traditional analytics, with an emphasis on building technology and decision-making systems that can support advertising performance at scale.

Building on Paramount’s AdTech transformation

Steve joins Paramount as the company continues work across its advertising technology organization.

His appointment builds on existing efforts to develop the company's technology capabilities and make greater use of first-party data across its advertising products.

The combination of identity, audience intelligence, measurement, optimization and AI gives the data science function a broad remit across the advertising lifecycle.

Supporting advertisers with smarter products

A central objective of Steve’s role will be translating Paramount’s data and technology capabilities into products that create measurable value for advertisers.

That means connecting audience data with intelligence, measurement and optimization while using AI to improve how advertising decisions are made.

For Paramount, the opportunity lies in building an advertising technology ecosystem that can make its proprietary data more actionable while improving the experience and outcomes for advertising partners.

A new chapter for Paramount’s advertising technology

Steve said he was drawn to Paramount’s vision for using technology to strengthen its advertising business and highlighted the talent and energy within the organization.

His appointment adds senior data science leadership at a time when advertising technology is becoming increasingly dependent on first-party data, AI and sophisticated measurement.

As Paramount continues its AdTech transformation, Steve’s remit will be focused on turning those capabilities into products and systems that can support the company’s advertising business and its customers.

About Paramount

Paramount is a global media and entertainment company with businesses spanning film, television, streaming and digital media. Its portfolio includes well-known entertainment brands and advertising-supported platforms, with technology and data playing an increasingly important role across its media and advertising operations.