Sri Subramanian Joins Commerce as Head of Data and AI to Drive Data-Led Growth

Commerce has appointed Sri Subramanian as Head of Data and AI, bringing dedicated leadership to the company's data and artificial intelligence strategy.

Sri joins Commerce following a stint at Snowflake, where he worked in an environment focused on emerging technologies including agentic AI. His experience across data and AI positions him to help Commerce connect advanced technology capabilities with practical business outcomes.

In his new role, Sri will focus on building robust data strategies, developing actionable insights, and helping bridge the gap between advanced AI capabilities and real-world business value.

Connecting Data Strategy With Business Outcomes

Data and AI are increasingly becoming central to how organisations make decisions, improve operations, and identify new opportunities.

For Commerce, Sri's mandate will focus on turning these capabilities into tangible business outcomes rather than treating AI and analytics as standalone technology initiatives.

His role will include strengthening the company's approach to data while identifying opportunities where AI can improve decision-making and business performance.

Bringing AI Experience to Commerce

Sri's previous experience at Snowflake gave him exposure to developments in the rapidly evolving AI landscape, including the emergence of agentic AI.

He described the experience as an important period of learning and highlighted the opportunity to work alongside teams operating at the forefront of data and AI innovation.

That experience now provides a foundation for his work at Commerce, where he will apply those learnings to the company's own data and AI priorities.

Building a Stronger Data Foundation

As organisations generate increasing volumes of data, the ability to organise, interpret, and act on that information has become an important competitive differentiator.

Sri's focus at Commerce will be on developing the strategies and capabilities required to turn data into actionable intelligence.

This includes connecting analytical capabilities with business priorities and ensuring AI initiatives are grounded in measurable value.

AI as a Business Capability

The evolution of AI is shifting the conversation from experimentation toward practical implementation.

Companies are increasingly evaluating AI based on its ability to improve productivity, generate insights, automate processes, and support better business decisions.

Sri's new role reflects this shift, with his mandate centred on connecting advanced AI and analytical capabilities with the operational and commercial needs of the business.

Looking Ahead

Sri joins Commerce at a time when data and AI are moving rapidly from technology initiatives to core business capabilities.

His leadership will focus on helping the company build a stronger data foundation while exploring how emerging AI technologies can create meaningful and measurable business impact.

The appointment adds dedicated leadership to Commerce's data and AI agenda and sets the stage for its next phase of technology-driven growth.

About Commerce

Commerce is a technology company focused on helping businesses build and operate modern commerce capabilities. The company combines technology, data, and business expertise to support organisations as they evolve their digital commerce strategies and customer experiences.