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Jason Cranswick appointed CEO of RockarTech

By Ash Kate
Jason Cranswick appointed CEO of RockarTech

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RockarTech has appointed Jason Cranswick as Chief Executive Officer, adding new leadership as the company continues to develop technology designed to transform automotive retail.

Jason's appointment comes as RockarTech focuses on advancing its platform, helping automotive businesses streamline operations and use data-driven insights across the customer journey.

Leading the Next Phase of RockarTech

As CEO, Jason will lead RockarTech as the company continues to build and develop its technology platform for automotive clients.

His mandate will include supporting the company's focus on improving automotive retail operations while helping clients make better use of data across different stages of the customer journey.

The appointment is positioned as an important step for RockarTech as it continues to develop its offering and work with automotive businesses navigating changes in customer expectations, retail models and digital engagement.

Transforming Automotive Retail Through Technology

RockarTech's platform is focused on helping automotive businesses create more connected retail experiences while simplifying operational processes.

By bringing together technology, data and customer journey insights, the company aims to give automotive clients greater visibility across their operations and help them make more informed decisions.

Jason's leadership will support this continued direction as RockarTech looks to build on its platform and strengthen its role within the evolving automotive technology landscape.

Supporting Automotive Clients

A key focus of Jason's role will be supporting RockarTech's relationships with automotive clients and ensuring the company's technology continues to address practical challenges across retail operations.

The combination of operational efficiency and data-driven insight is becoming increasingly important as automotive businesses look to improve customer experiences while managing increasingly complex retail journeys.

Jason will lead the business as it continues to pursue these opportunities and develop its technology offering.


About RockarTech

RockarTech is an automotive technology company focused on transforming automotive retail through digital platforms, streamlined operations and data-driven insights. Its technology is designed to support automotive businesses across the customer journey.